Personal Website Building for PR

Today I hung out with the Ohio University ImPRessions GoBus account and got to present on building a personal website. This January will mark my super-sentimental one year anniversary of my own website and blog, so it was a great look back on all that I’ve learned in such a short time. The concept of starting a personal website can be pretty overwhelming. That’s why I suggested looking at the four main benefits of harnessing your personal web presence:

  1. SEO results
  2. Thought leadership
  3. Network building
  4. Personal branding

Figure out which is most important to you, then adapt your platform and content to match. Whether you already manage your personal website–or are thinking of starting one from scratch–build it out in three sections: your visuals, your content, your network.

Here’s the Prezi I made for the #GBImPRessions account:

While I would love to learn how to code, I haven’t quite gotten around to it yet. However, WordPress.com can be quite restrictive. I’m a firm believer in the saying “if they’re telling you no, you’re asking the wrong person.” In other words, I’ve put a lot of time into finding ways around some of WordPress.com’s most pesky restrictions. A few tricks I like are working with HTML to embed ISSUU on WordPress, as well as to make page tabs external links.

Winter break will be here before we know it, and using that extra bit of free time as an investment in your web presence is a move you won’t regret.

Thanks for having me, GoBus account!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s