PR Tip Roundup from #ScrippsPRSSAtoCBus

I spent last Friday racing around Columbus, Ohio with my Scripps PRSSA Chapter as we took our first networking trip of the semester: #ScrippsPRSSAtoCBus.

ScrippsPRSSAtoCBus

The day’s agenda had us stopping at MediaSource, Geben Communication, Nationwide  Corporate Communications, Fahlgren Mortine, and SBC Advertising. Some members and professionals wrapped up the event with a Meet & Greet at Gordon Biersch.

As a senior and longtime PRSSA addict, I’ve survived many a networking trip. It’s crazy how intensely my pending graduation changed my perspective this time around. It was a great day that I was lucky to spend among my Chapter colleagues, while meeting several inspiring PR professionals.

Here are some of my favorite bits of advice from the day:

  • Before visiting MediaSource, I have to admit that I was clueless in the realm of brand journalism. According to Lisa Arledge Powell, “The less branded your content is, the more it is brand journalism.” Brand journalism incorporates both earned and owned media. –MediaSource visit
  • Good interns and interviewees have a specific idea of their path after graduation. -MediaSource visit
  • In brand journalism, working with clients is like working in a newsroom. –MediaSource visit
  • Personalize each and every cover letter. Treat it like a pitch.@LexiMessenger, Geben Communication visit
  • Working with startups has a large influence on the client-agency relationship. Startups are more eager to trust and less likely to micromanage. @prtini, Geben Communication visit
  • The ever-changing Facebook algorithm is posing a challenge to all social pros. Coming in with a thorough, up-to-date understanding is key to standing out. @TaylorRayOrsbon, Geben Communication visit
  • When you’re on the job hunt, it’s important to know which PR verticals are in a growth trend.Fahlgren Mortine visit
  • Why is a business minor important for strat comm students? Because (most) clients are business-minded people. Apply this knowledge to their POV. -Fahlgren Mortine visit
  • If you can be at home in chaos, agency life may be a fit for you.@ZBingham, SBC Advertising visit
  • SBC values interaction over impressions, and they measure it with their 3 Tiers of Engagement: traffic, traction, and transaction. -SBC Advertising visit

Did you attend #ScrippsPRSSAtoCBus? 3 tips to following up:

  1. Make LinkedIn connections in a timely fashion. Today is the day!
  2. Email any professionals that really stood out to you. Say thanks, continue the conversation. Especially if they offered to help out.
  3. If you’re on the internship or job hunt, pick one professional to invite to coffee. Take your “network” to the next level by building genuine working relationships.

Another huge thank you to all of the professionals who took time out of their busy Fridays to help us out! It’s only with your time, help and effort that we hope to someday become as successful as yourselves.

Have any tips that I may have missed out on (while running around like a madwoman)? Please share in the comments!

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